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Prix Juste Producteur

As a consumer, you're faced with countless choices every day. Are your groceries healthy, vegetarian, vegan or fair? Did you know your choices have a direct impact on farmers? And do you know how to make the right choice? The “Prix Juste Producteur” label is one such way. This label guarantees, through independent and professional audits, the quality of trade relationships between Belgian farmers and buyers based on 15 clear criteria.

Every fruit supplier claims it, we prove it.

Odoo • Image and Text

Quand c’est juste, c’est juste ! 

To earn the Prix Juste Producteur label, a producer must demonstrate that the price received for their products covers production costs and provides fair compensation. The criteria include, among others:


- Identification of producers and producer groups - Democratic governance within the group - Quality-focused pricing policy - Short payment terms - Sustainable production practices - Audits and guarantees

Why did we choose Prix Juste Producteur?


The Prix Juste Producteur label not only ensures fair prices for farmers, it also guarantees quality products for consumers.

“By paying our farmers a fair price, we help ensure that they can keep farming, we contribute to more equitable trade, and consumers get to enjoy high-quality products—like our fruit boxes.” — Yannick Aerts

Now you know what the label stands for! When you see it, you can make an informed and conscious choice. And yes, our fruit boxes proudly carry this label. Because we care about what’s good for farmers, for the environment, and for your health.


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